Monday, April 2, 2012

Dorset charity discovers the fundraising power of social media

Dorset's oldest animal rescue charity has discovered that simply sharing a problem on Facebook can generate the necessary funds and volunteer help - all within 24 hours.

Staff at Margaret Green Animal Rescue, near Bere Regis, were desperately seeking funds to fence a new off-lead training area for their rescue dogs.

"We needed funds to buy fencing in order to enclose an area of our site. This helps us so much with exercising, training and socializing our dogs off- lead in readiness for successful adoption,” said Claire Ross, Manager of Margaret Green Animal Rescue, Lincoln Farm.

The charity put an appeal on Facebook asking for people to “sponsor” a metre of fencing at just £1.50 in the hope of raising some of the money. The public response was fantastic. They spent a Saturday evening updating the Facebook page as donations kept coming in and were absolutely delighted with the support they received.

"Within just 24 hours, we had achieved our target of £352 as well as been contacted by experienced volunteers to put the fence up for us,” said Claire.

Once the team at Lincoln Farm had bought the fencing and posts, three volunteers spent two weekends putting the fence up – even in the snow.

Staff and dogs at Margaret Green Animal Rescue are delighted with their new rehabilitation area – made possible through incredible public support.

"The volunteers were absolutely fantastic – they put up a total of 235 metres of fencing, plus made a gate for the entrance to the field. Two of the days they worked on it they were battling with the snow!”

"We are so pleased with their efforts and would like to say a huge thank you to everyone that helped us. The happy faces of our rescue dogs in the new rehabilitation area say it all!"

Margaret Green Animal Rescue re-homes thousands of animals throughout Dorset each year, including re-homing in Bournemouth, Poole and Weymouth.

Anyone who is interested in re-homing or would like more information can contact Lincoln farm on 01929 471340.