The company provides enterprise-grade wireless communication solutions to their clients, no matter what the nature of their business, its size or working environment.
Recently asked to provide customer wifi access for a national chain of restaurants, they felt confident in their ability to deliver.
Many of us have a desire to stay connected, wherever we are and whatever we are doing – whether it is to update our social media, check our email or simply occupy ourselves whilst waiting for our food order to arrive.
We're also increasingly looking for free wifi spots, particularly in restaurants and cafes. Reacting to this evolving customer expectation, Ensign’s client realised that providing guest access to wifi would allow them to remain competitive whilst adding another layer to the dining experience of their customers.
Putting free wifi on the menu
Rising to the challenge, Ensign designed and installed a business-grade wireless network using an Aruba solution which brought overall control of the wifi management back to the centre. Put simply, this meant that the client retained overall control of their network, allowing them to manage customers’ local access to the internet through their restaurants’ broadband connections.
Adding a secondary level of control, the Aruba system was coupled with Amigopod (a guest wifi management system) which provides usage reports and password management as well as the corporate look of the application, such as the login prompt and password receipt.
The success of this deployment has exceeded all expectations, with business across the chain of restaurants showing a significant increase as a result. Not only are the diners now receiving free wifi, which may very well provide that all important competitive edge over other restaurants, but it also offers opportunities to market to customers.
A valuable wifi byproduct - customer data
Through tying the username and password receipt to an email or text message, Ensign’s client now has a growing database of the people who visit their restaurants, highlighting exactly who their customers are and, more importantly, what incentives they are most likely to respond to.
Through this solution, Ensign’s client are now targeting the right people with the right messages and this is paying out the most valuable dividends – satisfied and returning customers.
If a flexible and adaptable wifi solution is something that interests you and your business, you're welcome to contact the Ensign Communication team for a chat. Just mention Bizoh when you do!
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